Did You Adult Today?
Adulting is now a word. And adulting is hard. How does one adult? You did it today. You got up and faced Monday despite not really wanting to. That’s adulting. …
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Social Marketing
The Ointment Fly
Recently, someone in our industry died and social media was filled with tributes to him. From my first introduction to him in the early 80’s, to our last encounter at Rogers radio in Toronto, I didn’t have a good experience with this person. Ever. So I simply stayed out of it and didn’t comment. It was as if they were all talking about someone I’d never met. …
Judging a Book
One thing I’ve never been called, is a best-selling author! I have written four books and they’ve all had varying degrees of minor success. My most popular book, The Naked Truth, continues to sell a few dozen copies each month. Every author dreams of best-seller status, but a book marketer in Texas decided to expose the notion of what that means these days. …
What’s In the Middle
This week, NASCAR driver Dale Earnhardt Jr. burned up the Twitterverse with a post about his favourite sandwich. You remember Elvis’s ‘nana and peanut butter? Try banana and mayonaisse on white bread! …
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Five Social Media Tips from an “Expert”
How a company decides which social media expert to follow, is beyond me. Anyone can say they’re an expert on the most effective ways to use Facebook, Twitter, etc., so with about a decade of experience, I’m declaring myself an expert today. And I hope you’ll add your own tips in the comments section. …
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Twitter Twits and Worse
My Twitter rule is that I will follow anyone who follows me unless they are:
- A spammer.
- Too lazy to change their profile picture from the default egg.
- These guys.
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Candy Crushed
If you’ve never played the online game Candy Crush, you might only know it from the requests to play that clutter up social media. That, by the way, is a problem with your privacy settings on Facebook. If you’re getting anything you don’t want on your page, it’s your fault. You can prevent it. But people would rather complain. And I digress. …