Social Marketing

The Ointment Fly

Recently, someone in our industry died and social media was filled with tributes to him. From my first introduction to him in the early 80’s, to our last encounter at Rogers radio in Toronto, I didn’t have a good experience with this person. Ever. So I simply stayed out of it and didn’t comment. It was as if they were all talking about someone I’d never met.  …

The Ointment Fly Read More »

Judging a Book

One thing I’ve never been called, is a best-selling author! I have written four books and they’ve all had varying degrees of minor success. My most popular book, The Naked Truth, continues to sell a few dozen copies each month. Every author dreams of best-seller status, but a book marketer in Texas decided to expose the notion of what that means these days.  …

Judging a Book Read More »

Five Social Media Tips from an “Expert”

How a company decides which social media expert to follow, is beyond me. Anyone can say they’re an expert on the most effective ways to use Facebook, Twitter, etc., so with about a decade of experience, I’m declaring myself an expert today. And I hope you’ll add your own tips in the comments section.  …

Five Social Media Tips from an “Expert” Read More »

Candy Crushed

If you’ve never played the online game Candy Crush, you might only know it from the requests to play that clutter up social media. That, by the way, is a problem with your privacy settings on Facebook. If you’re getting anything you don’t want on your page, it’s your fault. You can prevent it. But people would rather complain. And I digress.  …

Candy Crushed Read More »