Social Marketing

I’m No Lady

/ 1 Comment / Celebrities, Politics, Social Marketing, Working

On Sunday, I received a forwarded email from the head of a racist/white supremacist political party who shall go unnamed. (I don’t want any link to their name on this site.) The President of this awful group was advising members about how to deal with radio talk show hosts. He basically said that talk show hosts are puppets for corporate masters who want to ruin the white race by promoting race-mixing. It was incredibly insulting to broadcasters. It advised the faithful (racists) to see through us and keep calling, using fake names, to get on the air and spew.  …

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Tables Turned on Meanies

/ 1 Comment / Social Marketing, Working

Imagine if someone was let into your workplace specifically to tell you what a bad job they thought you were doing. They responded to your every move in a negative way and repeated, often using foul language, how unqualified or unfit you were do be in your position. They made blanket statements and assumptions and battered you with their verbal assaults. Imagine also that you had no idea who they were. Their identity was hidden. That’s what it’s like to be a host in talk radio.  …

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Blue Monday

/ 1 Comment / Celebrities, Social Marketing

This is it. It’s the third Monday in January, the day of the year when our emotions hit rock bottom and we’re at our most depressed. The idea is that the holidays are over and the flurry of activity suddenly stops. Christmas bills start coming in. It’s cold and the sun doesn’t want to show itself. If you’re feeling this way, you’ve got lots of company. Mental health experts estimate up to 10% of Canadians get the genuine winter blues. …

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Site Rules

/ 1 Comment / Celebrities, General, Social Marketing, WordPress, Working

For me, last week’s celebration and goodbye for Erin Davis was also a mini-reunion with many of my former colleagues. For more than three years – although it feels like the blink of an eye – I was the newscaster on the CHFI morning show and, for a time, filled in for Erin as cohost when she was on vacation. After I moved down the hall to 680 News, I still saw those great folks all the time.  …

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Attack Ideas and Not People

/ 1 Comment / Politics, Social Marketing

Perhaps you’ve read a self-help book or two about how to argue. Maybe you’ve taken a class or been in marriage counselling or took another type of conflict resolution lesson. So, you know that the number one rule is to focus on how you feel, and not to attack the other person. And you separate the behavior from the individual. “I love you Timmy, but I don’t love that you hired that hooker!” …

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The Ointment Fly

/ 2 Comments / Celebrities, Social Marketing

Recently, someone in our industry died and social media was filled with tributes to him. From my first introduction to him in the early 80’s, to our last encounter at Rogers radio in Toronto, I didn’t have a good experience with this person. Ever. So I simply stayed out of it and didn’t comment. It was as if they were all talking about someone I’d never met.  …

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Judging a Book

/ 1 Comment / Reviews, Social Marketing, Working

One thing I’ve never been called, is a best-selling author! I have written four books and they’ve all had varying degrees of minor success. My most popular book, The Naked Truth, continues to sell a few dozen copies each month. Every author dreams of best-seller status, but a book marketer in Texas decided to expose the notion of what that means these days.  …

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Five Social Media Tips from an “Expert”

/ 1 Comment / Social Marketing

How a company decides which social media expert to follow, is beyond me. Anyone can say they’re an expert on the most effective ways to use Facebook, Twitter, etc., so with about a decade of experience, I’m declaring myself an expert today. And I hope you’ll add your own tips in the comments section.  …

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