Social Marketing

Throwback Thursday – Prom and Circumstance

/ Leave a Comment / Personal Life, Social Marketing, Throwback Thursday

My niece is looking for a prom dress. This dress is the most important article of clothing in the world. It must be perfect. It must not only flatter but enhance and beyond that, it must meet with the approval of the Wardrobe Committee – her girlfriends who have individual veto power over each contender. They’re not shopping with her. They’re receiving selfies, one at a time, as she shops with her parents who are nearing their wits’ ends. One gown almost made the cut until one of the Committee members responded to it with a text that read, “Ewwwww!”    …

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Throwback Thursday – Prom and Circumstance Read More »

TMI to the Max

/ Leave a Comment / Celebrities, Columns, Social Marketing, Working

Many times I’ve wrestled with whether to write about a personal story or situation. If I decide that a revelation can benefit someone else, then it’s worth the price of revealing something about my life. What columnist Leah McLaren wrote for the Globe and Mail last week didn’t meet those parameters but I can’t for the life of me understand why she, and not her editor, was suspended by the paper.  …

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TMI to the Max Read More »

Analyzing RAM: Rampant Apostrophe Misuse

/ Leave a Comment / General, Potpourri, Social Marketing, Web Design, Working

You may already be aware that the misuse of the apostrophe is my Achilles heel. Finally, I’ve come to a point where I can refrain from commenting on social media when my friends commit crimes against punctuation but it’s still a free-for-all if it’s out in the public domain for all to see. Banks, retailers, major food chains and publishers – you’ve been warned! I can’t help myself. I’m always on the alert for RAM.

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Analyzing RAM: Rampant Apostrophe Misuse Read More »

Less (Information) is More

/ Leave a Comment / Celebrities, General, Personal Life, Social Marketing, Working

My head is full of details about news stories past and present. We all suffer from information overload but I think it’s different when that info is about your passion, say, competitive quilting. When it concerns the heinous and horrible things people do, it’s not as easy to store.  …

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Less (Information) is More Read More »

Voting for Voice-Work

/ 1 Comment / Politics, Social Marketing, Working

The City of London is considering adopting a different method of voting for the municipal election next year. Instead of first-past-the-post, they’re looking at ranked choice ballots. You rank your first, second and third choices instead of choosing just one and the ones with the fewest votes are eliminated, until a clear winner emerges. …

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Voting for Voice-Work Read More »

I’m No Lady

/ 1 Comment / Celebrities, Politics, Social Marketing, Working

On Sunday, I received a forwarded email from the head of a racist/white supremacist political party who shall go unnamed. (I don’t want any link to their name on this site.) The President of this awful group was advising members about how to deal with radio talk show hosts. He basically said that talk show hosts are puppets for corporate masters who want to ruin the white race by promoting race-mixing. It was incredibly insulting to broadcasters. It advised the faithful (racists) to see through us and keep calling, using fake names, to get on the air and spew.  …

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I’m No Lady Read More »

Tables Turned on Meanies

/ 1 Comment / Social Marketing, Working

Imagine if someone was let into your workplace specifically to tell you what a bad job they thought you were doing. They responded to your every move in a negative way and repeated, often using foul language, how unqualified or unfit you were do be in your position. They made blanket statements and assumptions and battered you with their verbal assaults. Imagine also that you had no idea who they were. Their identity was hidden. That’s what it’s like to be a host in talk radio.  …

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Tables Turned on Meanies Read More »

Blue Monday

/ 1 Comment / Celebrities, Social Marketing

This is it. It’s the third Monday in January, the day of the year when our emotions hit rock bottom and we’re at our most depressed. The idea is that the holidays are over and the flurry of activity suddenly stops. Christmas bills start coming in. It’s cold and the sun doesn’t want to show itself. If you’re feeling this way, you’ve got lots of company. Mental health experts estimate up to 10% of Canadians get the genuine winter blues. …

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Site Rules

/ 1 Comment / Celebrities, General, Social Marketing, WordPress, Working

For me, last week’s celebration and goodbye for Erin Davis was also a mini-reunion with many of my former colleagues. For more than three years – although it feels like the blink of an eye – I was the newscaster on the CHFI morning show and, for a time, filled in for Erin as cohost when she was on vacation. After I moved down the hall to 680 News, I still saw those great folks all the time.  …

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Site Rules Read More »