Social Marketing

a shot of random coloured christmas lights

Here Comes the Judge

Every year it happens and I brace for it. The predictable outrage about when Christmas decorations go up. No one can do anything about when they appear in stores, so they crab about peoples’ personal preferences. Can’t someone wear a poppy and install Christmas lights at the same time without being judged for it? …

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wood person people office

Throwback Thursday – Multiple Media Mishaps

I have the reputation of being a Grammar Nazi. However, I’m not a grammar expert. I double-check myself before I post anything publicly and I still make mistakes. I learned a lot by having my first book edited by a bulldog of an editor (that’s a compliment) who was relentless in her pursuit of perfection. When I got my first draft back it looked like someone had coloured on the pages with markers. Those were the changes she insisted on making. It was at first depressing and then illuminating.  …

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Review: The Subtle Art of Not Giving a F*ck

If, as I do, you prefer hard truth over comfortable fiction, buy this book or borrow it and digest it thoroughly. This is coming from someone who’s not big on the self-help book market but this page-turner is a best-seller for a reason. It’s not a typical self-help book. …

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“Someone has opened a window into hell” ~ Jimmy Kimmel

I almost quit my job yesterday. I don’t mean that I wrote a page-long resignation letter and prepared to hand it in to HR or my supervisor, offering two weeks’ notice. I almost walked out of work while I was preparing my part of our show. …

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Want to Attract the Media? Follow These Tips!

Dear PR professionals and those who wish to be,

Every day we in the media are deluged with emails, social media posts, phone calls and other messages from you. Sometimes, what you have to offer is of value to us. Other times it is not. Regardless, if you want to develop a working relationship with us, here are some blunt and handy tips to follow: …

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Freelancing 101

The new (not so new anymore) online marketplace is supposed to be a boon for anyone who’s doing freelance work as a full-time endeavor or a sideline. The voice-work realm is probably like any other aspect of creative work in this regard. There’s a bit of wheat and a whole lot of chaff. I’ve been making the rounds for several months and find them mostly wanting.  …

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(It Felt Like) Five Seconds of Summer

Summer isn’t my favourite season. I much prefer the spring and fall. In fact, while everyone else in Ontario complains that this was the summer that wasn’t, I’m the rare bird who’s quite pleased with Mother Nature’s work. A little cooler, a little drier; alright by me.  …

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