Social Marketing

Review: The Subtle Art of Not Giving a F*ck

If, as I do, you prefer hard truth over comfortable fiction, buy this book or borrow it and digest it thoroughly. This is coming from someone who’s not big on the self-help book market but this page-turner is a best-seller for a reason. It’s not a typical self-help book. …

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“Someone has opened a window into hell” ~ Jimmy Kimmel

I almost quit my job yesterday. I don’t mean that I wrote a page-long resignation letter and prepared to hand it in to HR or my supervisor, offering two weeks’ notice. I almost walked out of work while I was preparing my part of our show. …

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Want to Attract the Media? Follow These Tips!

Dear PR professionals and those who wish to be,

Every day we in the media are deluged with emails, social media posts, phone calls and other messages from you. Sometimes, what you have to offer is of value to us. Other times it is not. Regardless, if you want to develop a working relationship with us, here are some blunt and handy tips to follow: …

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Freelancing 101

The new (not so new anymore) online marketplace is supposed to be a boon for anyone who’s doing freelance work as a full-time endeavor or a sideline. The voice-work realm is probably like any other aspect of creative work in this regard. There’s a bit of wheat and a whole lot of chaff. I’ve been making the rounds for several months and find them mostly wanting.  …

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(It Felt Like) Five Seconds of Summer

Summer isn’t my favourite season. I much prefer the spring and fall. In fact, while everyone else in Ontario complains that this was the summer that wasn’t, I’m the rare bird who’s quite pleased with Mother Nature’s work. A little cooler, a little drier; alright by me.  …

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More Than Fun & Games

I want to tell you about my brother’s and my friend Al. I call Al my brother from another mother. Al’s Dad and our Dad were business partners at one time. Kevin and Al hung out in high school and have been close pals ever since. They recently went on the motorcycle adventure to Alaska together that I wrote about recently. (That story HERE) …

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Starsky & Hutch, Turner & Hootch, Ken & Lisa

Ken and I are shooting a TV commercial this morning. It’s not just for our Morning Show on CJBK; afternoon drive host Andy Oudman is also in it and although the script is a closely guarded secret, I gather we are taking part in a mock debate, so it sounds like it will be fun. I will post it here once it’s finished and on the air.  …

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Owen Armstrong, Caring Kidpreneur

I try to leave the work-week on a high note. Our news/talk morning show receives a constant stream of texts and if we get a terrific one near the end of the show on a Friday, I’ll close the text window and just soak it in like a mental bubble bath. It’s a relief from the barrage of political rants, wackos and those who want the radio station to return to the way it was in the 1960s.

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A Tale of Two Superstars

I hope your long weekend was wonderful. And if you worked, I hope people were kind to you. As I’ve mentioned before, losing track of the time is my ultimate indulgence. So, when social media pal (and world’s biggest tiny Donny Osmond fan) Carolyn retweeted Donny’s link to his and his wife Debbie’s new home furnishings collection, Donny Osmond Home, my inner child dove in to look at each and every piece. …

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Trump Card

The Trump presidency is making me angry but also confused. I feel the need to figure out how so many smart, accomplished people refuse to acknowledge that he is a buffoon who isn’t keeping any of his promises to “make America great again”. His administration is boiling in a soup of mistrust, firings, public back-stabbings and deceptions. Three things I read in recent days helped shape my focus on what’s really happening in the USA and I want to share them with you. The first is a tweet.  …

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Wearing Thin

Many people think sexism is a thing of the past. More women than ever are doing whatever they want -working or raising kids or a mixture of both – so they reason that it must mean they’re treated equally. Oh I wish it were true! Many individuals and companies aren’t sexist but some industries are still overwhelmingly that way, including my own: Media.  …

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Facebook is Stalking Me

If you’ve never had reason to buy advertising on Facebook, let me tell you that it works. You can micro-target your ad to reach the narrowest of demographics. Do you want to appeal only to Moms in their 30s with two children who belong to Pinterest and eat only organic arugula? Done. Or you can blanket the whole FB population. You control it and you set the budget. You pay by the click. It’s cheap and it’s effective.  …

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