Social Marketing

person injecting a red apple by using a syringe

Old Friends Acting Our Age

Derek has a weekly breakfast with a bunch of guys he’s known since high school. One of them just had a pacemaker installed. Another, an emergency appendectomy. Still another will have to lie face down for weeks – WEEKS – after eye surgery to repair a detached retina. Four people we know have COVID-19. And all of this happened within the last week.

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cover of Welcome to the Stupidpocalypse features a picture of Stewart Reynolds looking dad-like

Review: Welcome to the Stupidpocalypse – Survival Tips for the Dumbageddon

You’ve probably read a funny post or watched a viral video by Brittlestar, aka Stewart Reynolds. He’s all over social media as Canada’s Dad, nailing Canadianisms and other isms including polarizing subjects with wit, humour, and just the right tone. His comedy hits a narrow sweet spot between “if you do this, you’re stupid” and, “stupid doesn’t mean worthless – let me give you a hug!”

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Cover of Sarah Cooper's book features a photo of her in front of a light blue background

Review: Foolish – Tales of Assimilation, Determination, and Humiliation, by Sarah Cooper

So many comedy and comedy-adjacent people have released books in recent weeks. It’s been paradise for me, a voracious reader of memoirs who would rather watch stand-up than any other form of live performance. If I had my career to do all over again…but I digress!

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Black and red cover of The Trauma Beat by Tamara Cherry

Book Review – The Trauma Beat by Tamara Cherry

As a news anchor (and previously an occasional reporter), I always tried to keep in mind that the subjects of news stories were real people. They were only human, and might be living their worst day as their name – or the name of a loved one – made the news.

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