Social Marketing

What Marcus Had to Say

Derek recently narrated a book devoted to the stoicism of Marcus Aurelius. Marcus – let’s call him Marc – on second thought let’s not – lived from the year 121 to 180. For the last 19 years of his life, he was the Roman Emperor. Until Derek got this job, I was unfamiliar with his master work, Meditations, although millions around the world have read it. …

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My Good Friend Joe

A few weeks ago, I received an email telling me that I was one of ten finalists in the Win A Wardrobe For Life Contest from Joe Fresh. This immediately raised my suspicions, of course. However, I had a clear memory of entering the contest and the attached form wasn’t asking for anything related to my bank accounts or credit card numbers. It looked legit.  …

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red heart with cracks throughout it

Love’s Labour’s Lost

It’s possible that I’m falling out of love with my first love: media. Okay, you got me. My first love was Donny Osmond but that was unrequited so it doesn’t count. Media has mostly loved me back even when I thought I was unlovable. Media has kept me guessing, engaged, interested and energized. And it’s not even media’s fault that my feelings are changing. It’s the fault of its wild child, social media. …

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bunch of dressed up kids dancing at their prom

Grand Idea

UPDATE: At its meeting Tuesday night, the TVDSB agreed to reinstate its $15,000 funding for Prom Queen. The Board Chair and other members spoke passionately about how the original decision didn’t reflect where they are as an organization. From the Catholic Board: crickets.

People around the world gathered for Women’s Marches on the weekend in protest, and to mark, Donald Trump’s first anniversary as President. They’re fighting social conservatism and a government that values a watered-down version of The Handmaid’s Tale. Hundreds turned out in my city’s downtown. …

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my last motorcycle - a beautiful Yamaha V-star 1100

Throwback Thursday – Biker Buddies

We spent some time sorting stuff in the basement last weekend, after the temperature plummeted to -22C after hitting 9C the day before. Bins of papers from The World of Motorcycles Expo are stacked floor to ceiling. As suspected, not all of them have to be kept.  …

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