Social Marketing

red heart with cracks throughout it

Love’s Labour’s Lost

It’s possible that I’m falling out of love with my first love: media. Okay, you got me. My first love was Donny Osmond but that was unrequited so it doesn’t count. Media has mostly loved me back even when I thought I was unlovable. Media has kept me guessing, engaged, interested and energized. And it’s not even media’s fault that my feelings are changing. It’s the fault of its wild child, social media. …

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bunch of dressed up kids dancing at their prom

Grand Idea

UPDATE: At its meeting Tuesday night, the TVDSB agreed to reinstate its $15,000 funding for Prom Queen. The Board Chair and other members spoke passionately about how the original decision didn’t reflect where they are as an organization. From the Catholic Board: crickets.

People around the world gathered for Women’s Marches on the weekend in protest, and to mark, Donald Trump’s first anniversary as President. They’re fighting social conservatism and a government that values a watered-down version of The Handmaid’s Tale. Hundreds turned out in my city’s downtown. …

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my last motorcycle - a beautiful Yamaha V-star 1100

Throwback Thursday – Biker Buddies

We spent some time sorting stuff in the basement last weekend, after the temperature plummeted to -22C after hitting 9C the day before. Bins of papers from The World of Motorcycles Expo are stacked floor to ceiling. As suspected, not all of them have to be kept.  …

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Closeup of a microphone suspended over an on-air computer in a radio broadcast studio

Judge With Caution

I’ve written and set aside at least a half-dozen columns about the #metoo movement. Most of what’s worth saying has already been said. Then I considered my own experiences and realized I had an unusual one, long ago, that might serve as a cautionary tale. It became my final column before Our London closed its pages for good. I was also invited to talk about it this week on News 95.7 in Halifax.  …

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a dictionary opened to the page that shows the word dictionary

Words Old and New

Language is fluid. It evolves and morphs over time, like it or not. Those of us working alongside millennials don’t want to sound like an old fart. I’m not suggesting we adopt the millennial phraseology – egad no – but we need to relate. Many of my peers think it’s up to the twenty-somethings to do all of the work but I disagree; we can meet halfway. To that end there are words and phrases better left where they belong, in the past. …

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headphones resting on a microphone in a broadcast studio

Write With Me

Back in September, I posted a blog about what potential radio guests should know before they pitch an idea. (Want to Attract the Media? Follow These Tips!) It was shared several times on social media and some people messaged me privately to say that these things never occurred to them. I know! That’s why I wrote it.  🙂  …

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