Social Marketing

An Expensive Lesson

Perhaps I got a little too blase about purchasing things online. I don’t even remember what my mindset was like when I bought Advanced Final Skin Care on a ‘risk-free trial’ by paying ‘only the shipping cost’. I defy anyone to check their web page or ad and find the “clearly explained” terms and conditions that would have told me I’m becoming their customer forever. …

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Bot and Sold

I suppose I should feel flattered. Scores of Twitter bots, those automated, pre-programmed fake accounts, started following me last week. I didn’t even realize it was part of a trend until London’s Medical Officer of Health tweeted about it. Then CTV London did a story about it, explaining that ‘prominent’ Londoners were being targeted by these sinister little twits. …

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