Social Marketing

cover of the book Why are All the Black Kids SItting together in the Cafeteria?

The White Experience

A teenage girl who grew up in California dreamed of becoming a lawyer. Her family moved to the US when she was a toddler. She got excellent grades and anticipated going to university and then law school. She was prepared to work to pay for her education. After all, it’s the American Dream. And in America, you can be anything you want to be.

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My Inner Squiggle – I Mean Struggle

Some time ago, I announced on Twitter that I was giving up the fight over the apostrophe. I felt defeated. Some smart people – and a lot of dumb ones – still don’t know (or don’t care) when it’s supposed to be used. I decided I’d never win the fight so I waved a white hanky in surrender.

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Bedtime Stories

Two young girls from Dover, Delaware love to read and they wanted to share that love. They begged their Mom to let them read bedtime stories every night on Facebook Live. They reasoned that other kids don’t have someone to read to them. The girls found it easier to fall asleep to a story and wanted to help other kids do the same. Their Mom agreed, with a strict list of rules.

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