My work has brought me a lot of cool things from concert tickets, to clothes, to opportunities to meet special people. And last week, my position as columnist for Sun Media brought me a happy box of stuff that could only appeal to someone like me.
Rona’s LookBook of trends for 2014/15 is out and to promote it, they sent me a box of items with instructions on how to craft them into something usable.
To someone else, this might look like a bunch of claptrap. It makes me want to scurry away with it, like a squirrel putting away a nut for winter, and start into the projects.
I finished one in a few minutes. It’s simple – you cover a boring white switchplate cover with wallpaper that goes with the room’s decor and voila! Instant style and my kind of fun.
They also included a variety of high-end cupboard door knobs with instructions on how to make a necklace hanger as well as white tiles for coasters and a few other odds and ends. Oh I’ll do them all! It’s a brilliant marketing scheme that’s directly targeted to my area of interest. Will I write a column on the LookBook? If there’s a way to work it into something I’m writing, you bet I will, not out of obligation but out of respect and admiration for the way they handle their promotions. I get bombarded with text-heavy emails from all sorts of decor and home reno companies so I have to give kudos to Rona for finding a way to stand out. Now please excuse me, I have some more wallpaper bits to cut.