There are times when a woman over 40 feels like a Who down on the speck whom only Horton the elephant can hear in the Dr Seuss classic Horton Hears a Who. “We are here, we are here, we are here!”
A fascinating bit of e-advertising arrived in my mailbox yesterday via Chatelaine from the people behind Poise, the ladies’ pee pads. Yes, women of a certain age, if you leak a little when you laugh or sneeze, Poise is for you. But now Poise has gone beyond just the pursuit of dryness into the full line of menopausal-focused items.
I’ve never seen products geared specifically to the needs of a woman approaching the change of life. They include a deodorant-style roll on cooling lotion and cooling towelettes for when a hot flash hits. They have other more personally-oriented offerings in this new line now too. This isn’t an endorsement; I haven’t tried any of them. But until now no one has even paid much attention to a woman over 40 beyond assuming she is desperate for ways to look younger. Nice going, Poise. I might just roll you on sometime.