Email Marketing That Fails Every Time
Three-and-a-half years ago, after my Mom died, I got an email that looked like spam.
…marketing
My Generation
For the longest time, I thought I was Gen X. It was a shock to discover, a long time ago, that I actually belong to the tail end of the Baby Boomer generation. It didn’t make sense to me because my parents weren’t old enough to have served in a war. That’s where the “boom” came from; soldiers coming home from war, going forth and multiplying.
…The First Review
It’s such a kick to see my book in the hands of so many people on social media. …
The Company Name Game
Business names have always intrigued me. Sometimes, I’ll see one that’s so complicated or confusing that I want to stop in just to ask them how they decided on it. …
A Tale of Two Superstars
I hope your long weekend was wonderful. And if you worked, I hope people were kind to you. As I’ve mentioned before, losing track of the time is my ultimate indulgence. So, when social media pal (and world’s biggest tiny Donny Osmond fan) Carolyn retweeted Donny’s link to his and his wife Debbie’s new home furnishings collection, Donny Osmond Home, my inner child dove in to look at each and every piece. …
Sad Sinking Sears
Soon, Sears points will be offered on a carton of eggs and a block of cheese. The struggling retailer is getting into the already crowded grocery game. It’s an admitted act of sheer desperation to save Sears but they don’t have a product problem, they have a marketing problem. …
Linking Thinking
If you’re on Linked In, what’s your rule for accepting invitations to connect? …
Thanks for Nothing, London
To say I was gobsmacked by a proposal from City of London staff would be an understatement. …
Increasing Traffic
When you’re about to self-publish, as I am, you’re also about to self-promote, self-represent and self-distribute your work. So I’ve been reading up on ways to improve the chances of my little book getting seen – keep in mind this is something I already know a thing or two about.  So I’m only going after tips from the masters. …