Sometime last year, or was it the year before? A fellow writer and former broadcaster sent me a message on Facebook. It was something to the effect of, I read your latest book and I liked it but it needs more information about social media.
…I’d like you to meet my new company! It’s a partnership with my friend and longtime journalist and communications pro, Scott Taylor: White Hat PR! We’re the good guys and the good guys always wear white hats.
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Months in the making, Make the Media Want You: An Insider’s Guide to Creating Persuasive Pitches, is now available in audiobook format.
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When my book, Make the Media Want You was published last summer, I promised to donate 5% of net proceeds to a program my late Dad loved: the Steve Ludzik Centre for Parkinson’s Rehab at Hotel Dieu Shaver in St. Catharines. So on this Valentine’s Day, I’ve decided to do something from my heart, in memory of my Dad.
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How does that saying go? A friend will help you move. A real friend will help you move a body! …
In the past week, several instances have arisen that made me want to make in-your-face recommendations for my book about media and PR. I resisted, of course, but the reasons why I wrote it keep piling up and people working in media keep sending me more examples. I don’t even have to try to prove that it’s needed! The proof comes to me.
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I’m taking off my water wings now. Last week was so busy, I didn’t have time to wave my own arms to stay afloat. Busy is good. …
Last week, this website was a living, breathing, evolving creature. Thanks to my friends at MakeShyft, who took a broken, neglected and out-of-date piece of the web and gave it new life, quickly and economically. I’ve appreciated everyone’s comments about it and hope it’s easy to navigate now.
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It’s such a kick to see my book in the hands of so many people on social media. …
Saturday was hotter in London, Ontario than it was in Dubai, United Arab Emirates. Dubai, that over-populated, but-it’s-a-dry-heat, desert playground, where 40C+ is the norm. Where millions of people hustle through the world’s tenth-busiest airport on their way to spend their wealth at luxury stores while the sun beats down with a relentless burn. No wonder we didn’t want to go outside. …
Make The Media Want You: An Insider’s Guide to Creating Persuasive Pitches, will be released July 17, 2018, in paperback and eBook. …