Joe Fresh

My Good Friend Joe

A few weeks ago, I received an email telling me that I was one of ten finalists in the Win A Wardrobe For Life Contest from Joe Fresh. This immediately raised my suspicions, of course. However, I had a clear memory of entering the contest and the attached form wasn’t asking for anything related to my bank accounts or credit card numbers. It looked legit.  …

Joe Not-So-Fresh

The Joe of Joe Fresh is no longer with the company.

Creative Director and founder Joe Mimran has left the helm of the low-priced private label brand and handed the reins to company President Mario Grauso. Apparently there are no plans to change the name to Mario Fresh. …