interviews

Want to Attract the Media? Follow These Tips!

Dear PR professionals and those who wish to be,

Every day we in the media are deluged with emails, social media posts, phone calls and other messages from you. Sometimes, what you have to offer is of value to us. Other times it is not. Regardless, if you want to develop a working relationship with us, here are some blunt and handy tips to follow: …

My First Celebrity Interview – Sept. 24, 2002

My first celebrity interview was to be The Rovers. A Canadian music staple, they were going through a rebirth and thus were no longer Irish in name. It was an attempt to go mainstream country and leave their green-alligator-and-long-necked-geese persona of a novelty act behind them. I was very excited. Who hadn’t seen them on TV? They were real Canadian stars at that time.  …