Category Archive for "Social Marketing"

heandphones resting on a microphone in a broadcast studio

Write With Me

Back in September, I posted a blog about what potential radio guests should know before they pitch an idea. (Want to Attract the Media? Follow These Tips!) It was shared several times on social media and some people messaged me... Continue reading

A Veteran Writer

I haven’t met him in person yet but Eddie Rhodes is a new pal of Derek’s. Eddie is a 94-year-old veteran of WWII who lives close to London. He has written the first of what he hopes will be several... Continue reading
Santa Claus in a relaxing moment

My Christmas Wish

…is for writers to stop putting an e on the end of Claus as in Santa.   Continue reading
giving thanks written in lower case red script across a canvas

Kinder and Gentler

It was tempting to write a scathing column about the coming end of Our London and other newspapers.  Continue reading

“Like” Fatigue

Lisa
One of the co-founders of Facebook admitted what we all suspected: the program was designed to be addictive.  Continue reading
man texting on a smartphone

Last Week in Listener Texts

I maintain that there is no “war on Christmas”. People began saying “Merry Christmas” less often because they were trying to be inclusive. Some Canadians celebrate other holidays such as Hannukah, Kwanzaa and the Solstice. It would be a problem... Continue reading
With Leigh Robert and Cindy Williams (Shirley from Laverne and Shirley) broadcasting live from a tent at the Plunkett estate

Where are the Older People at Work?

According to New York financial services expert Jack Kelly, they’ve all been fired.  Continue reading
Jason Leffler wearing his race suit. He was in his mid 30s

Throwback Thursday – A Summer at the Track

The NASCAR season has just wrapped up with Martin Truex Jr. the champion. Truex’s Crew Chief is Cole Pearn, who cut his racing teeth at Delaware Speedway. His Mom Patti is a local realtor. Anyone connected to Delaware knows Cole.... Continue reading
Close-up of Tom Wilson at an autograph session

Review: Beautiful Scars: Steeltown Secrets, Mohawk Skywalkers and the Road Home by Tom Wilson

I truly love two songs in particular by the Hamilton rock band Junkhouse. One is Out of My Head, a hit from their 1993 breakout album, Strays. The other is Shine, and I’d put it in my top 20 of... Continue reading
pile of newspapers

Our London No Longer

“Increased geographic synergies”. Just typing that bullshit sentence makes my blood pressure spike. Yesterday, Torstar and Postmedia swapped nearly two-dozen newspapers for the sole purpose of shutting them down, and reducing competition. Hundreds of people will lose their jobs, including... Continue reading