Category Archive for "Social Marketing"

Starsky & Hutch, Turner & Hootch, Ken & Lisa

Ken and I are shooting a TV commercial this morning. It’s not just for our Morning Show on CJBK; afternoon drive host Andy Oudman is also in it and although the script is a closely guarded secret, I gather we... Continue reading

Owen Armstrong, Caring Kidpreneur

I try to leave the work-week on a high note. Our news/talk morning show receives a constant stream of texts and if we get a terrific one near the end of the show on a Friday, I’ll close the text... Continue reading

A Tale of Two Superstars

I hope your long weekend was wonderful. And if you worked, I hope people were kind to you. As I’ve mentioned before, losing track of the time is my ultimate indulgence. So, when social media pal (and world’s biggest tiny Donny... Continue reading

Trump Card

The Trump presidency is making me angry but also confused. I feel the need to figure out how so many smart, accomplished people refuse to acknowledge that he is a buffoon who isn’t keeping any of his promises to “make... Continue reading

Wearing Thin

Many people think sexism is a thing of the past. More women than ever are doing whatever they want -working or raising kids or a mixture of both – so they reason that it must mean they’re treated equally. Oh... Continue reading

Facebook is Stalking Me

If you’ve never had reason to buy advertising on Facebook, let me tell you that it works. You can micro-target your ad to reach the narrowest of demographics. Do you want to appeal only to Moms in their 30s with... Continue reading

Who’s Allowed to Criticize Patton Oswalt and a Neighbourly Update

If you don’t know Patton Oswalt, please allow me to introduce you. I’ve been a fan so long, I used to have to order his stand-up comedy CDs (CDs!) from the US. He’s funny, smart, original and thinky without being... Continue reading

The Sweetest Rap Video Ever

Confession: I’ve watched this video several times and it’s always been on mute. I don’t really care about the song. Macklemore isn’t my thing. A 34-year-old rapper doesn’t want to be my thing. But what he is, is a caring,... Continue reading

Throwback Thursday – Bye-bye Bears

Considering the amount of time I’ve spent in my old hometown lately and the Facebook friends I have from high school including the group dedicated just to my class year, you’d think I would have caught wind of the farewell... Continue reading

I Can See Your Halo

Volunteers do lots of good things for others and never brag about it. And some researchers decided to try to put a dollar value on what they do, to figure out what would happen if they suddenly stopped. It’s called the Halo... Continue reading