Category Archive for "Social Marketing"

A Good Canadian

The tweet from The Tragically Hip announcing the news of frontman Gord Downie’s death in a statement, was published just as a newscast was ending.  Continue reading

Throwback Thursday – Multiple Media Mishaps

I have the reputation of being a Grammar Nazi. However, I’m not a grammar expert. I double-check myself before I post anything publicly and I still make mistakes. I learned a lot by having my first book edited by a... Continue reading

Review: The Subtle Art of Not Giving a F*ck

If, as I do, you prefer hard truth over comfortable fiction, buy this book or borrow it and digest it thoroughly. This is coming from someone who’s not big on the self-help book market but this page-turner is a best-seller... Continue reading

The Reality of Fake News

Of all the things that have come along with the campaign and Presidency of Donald Trump – gah, every time I say President Trump I feel my blood pressure rise – the most egregious in my opinion is the proliferation... Continue reading

“Someone has opened a window into hell” ~ Jimmy Kimmel

I almost quit my job yesterday. I don’t mean that I wrote a page-long resignation letter and prepared to hand it in to HR or my supervisor, offering two weeks’ notice. I almost walked out of work while I was... Continue reading

Want to Attract the Media? Follow These Tips!

Dear PR professionals and those who wish to be, Every day we in the media are deluged with emails, social media posts, phone calls and other messages from you. Sometimes, what you have to offer is of value to us.... Continue reading

Sizing Me Up

This week in Our London, I told everybody what size clothing I wear. But my weight? You’ll never get that out of me.  Continue reading

Moving Pieces

Lisa’s Pieces pieces have been on the move. Here’s an update on where to find us when you’re in London.  Continue reading

Freelancing 101

The new (not so new anymore) online marketplace is supposed to be a boon for anyone who’s doing freelance work as a full-time endeavor or a sideline. The voice-work realm is probably like any other aspect of creative work in... Continue reading

Talk Talk

The TV promos we shot for News/Talk 1290 CJBK are on the air. The idea is to inspire listeners to discuss the reasons why news and talk are important. The promos drive viewers to our website where there’s a forum... Continue reading