One of the co-founders of Facebook admitted what we all suspected: the program was designed to be addictive.
Sean Parker said Facebook was made to “exploit a vulnerability in human psychology”. Seeing likes on your post gives you a little emotional boost. So, you keep going back to see more likes and comments.
It’s understandable and although I’m as susceptible to it as anyone else, it’s also a little sad! I can barely remember what my life was like before I spent so much of it online. If I have to use social media for my job anyway, I may as well give it my best shot. So many people claim to be experts on social media but it comes down to authenticity. For me, that’s a little bit of everything layered with self-deprecation and (attempts at) humour. You also need to be consistent and present. And I don’t get why people are so stingy about retweeting or sharing. Give somebody a little social media love once in a while. It feels good!
I have several favourites I follow. There’s Ricky Gervais, unless you’re touchy about the atheism/faith debate. He’s so funny and his responses to critics are biting and hilarious. Seth Abramson. Erin Davis turned me onto his smart, insightful tweets about the news. Follow Erin Davis too! She’s the wittiest woman I know. And if you stay out of social media altogether, you also have my respect. It’s a choice, after all, and it’s not the necessity for everybody that its developers would have you believe.